Instagram is a powerful social media platform with over 1 billion active users and more than 500 million daily active users. With this many users, brands use Instagram to widen their reach and promote their products. However, most brands have limited reach in terms of followers, so they often turn to Instagram influencers to help reach more people.
There are plenty of popular influencers with millions of followers to choose from. However, people with the most following on Instagram are mostly celebrities, and they can also be influencers. Here are the main influencers on Instagram including internet personalities, fitness gurus, fashionistas, photographers, etc.
- Kim Kardashian West
Kim Kardashian is the most popular of the Kardashians with 116 million followers. She not only earned her celebrity status from her family’s reality TV show, but from modeling as well. She is a businesswoman and has a fragrance and a beauty line. Her Instagram feed includes family pictures as well as sponsored posts, which nowadays cost anywhere between$75,000 and $300,000 according to celebrity endorsement experts.
- Selena Gomez
Selena Gomez is a pop singer and the top Instagram influencer with 141 million followers. But she’s not just a singer. She partners with brands and promotes their products. She also advocates for causes she is passionate about.
- Arian Grande
With 126 million followers, Ariana Grande is a top Instagram influencer. She is a pop singer and shares posts promoting her music and posts about her life. She also shares posts about causes she cares about on her page.
- Kylie Jenner
Kylie Jenner is a model and a member of the Kardashian clan. She owns a cosmetics company and regularly posts about her products. She has 114 million followers making her one of the most influential people on Instagram.
Rihanna is a popular musician and one of the top Instagram influencers. She has a beauty company, Fenty Beauty, and regularly posts Fenty products on her page.
- Gigi Hadid
Gigi Hadid is a model with 43 million followers on Instagram. She collaborates with the Tommy Hilfiger brand and focuses on high fashion. She is also a UNICEF ambassador and posts about causes close to her heart.
- Huda Kattan
Huda is a beauty blogger with a huge following on Instagram of about 23.8 million and is one of the biggest beauty influencers on Instagram. She is a businesswoman and has her own makeup line. She uses her page to show makeup trends and makeup reviews. She also offers advice to women on how to creatively apply makeup on her how-to videos. Her Instagram feed is a mixture of photos and videos.
- Cameron Dallas
Cameron is an internet personality and comedian who built his celebrity status on Vine and Youtube. He is also an actor and has starred in films like Expelled and even had his own TV show on Netflix. He has over 21.3 million followers and his Instagram feed comprises pictures and videos of him and his friends having fun.
- Zach King
Zack King is a popular internet comedian and video creator with 21.4 million followers on Instagram. His page mostly consists of videos edited to make it seem as if he’s doing magic. He uses his page to make people smile and laugh through his funny videos.
- Brandon Siwiak
Brandon Siwiak is one of the highest paid Instagram influencers. He has 10 Instagram accounts including with a combined following of over 10 million. He is known for having bought a Lamborgini before the age of 21. Most of his Instagram accounts are fitness pages with the most popular being @Squats, @Legs, @Glutes. Brandon inspires and motivates the youth and his fitness pages offer tips on how to stay fit and healthy.